This chapter details the story of Clarence Saunders and the last real corner in a nationally traded stock, Piggly Wiggly Stores, in 1923. It begins by highlighting the more recent, accidental near-corner of the E. L. Bruce Company in 1958 as a point of comparison, emphasizing how regulated modern stock markets have become, making intentional corners virtually impossible.
The chapter then delves into the history of corners and the financial machinations of Wall Street in the early 20th century, where such events were more common. Commodore Cornelius Vanderbilt's successful corners, particularly in Harlem Railway stock, are cited as examples of ruthless manipulation. The disastrous 1901 Northern Pacific corner, which triggered a national panic, and Alan A. Ryan's failed Stutz Motor Company corner in 1920 further illustrate the potential risks and consequences of such schemes.
Clarence Saunders, the founder of Piggly Wiggly Stores, is introduced as a flamboyant, self-made man from Memphis, Tennessee, with a knack for publicity and a penchant for extravagant displays of wealth, like his unfinished "Pink Palace." Despite his success, Saunders possessed a tragic flaw: his insistence on viewing himself as a "hick," which often led to naive decisions.
The Piggly Wiggly corner arose when several smaller companies operating under the same name went into receivership, creating an opportunity for a bear raid on Piggly Wiggly Stores Incorporated stock. Short sellers, spreading rumors of the parent company's impending failure, drove the stock price down, prompting Saunders to launch a counter-offensive.
Initially, Saunders' goal was simply to support the price of Piggly Wiggly stock. He secured a $10 million loan from a group of Southern bankers and enlisted the help of Jesse L. Livermore, a renowned speculator, as his chief of staff. Saunders began buying Piggly Wiggly shares aggressively, driving the price up and unnerving the short sellers. His colorful newspaper advertisements, lambasting Wall Street gamblers, further fueled the situation.
As Saunders' buying campaign intensified, rumors emerged that Piggly Wiggly was cornered in Chicago. Though the New York Stock Exchange denied it, the possibility seems to have inspired Saunders, leading him to a unique strategy. He offered 50,000 shares of Piggly Wiggly stock to the public at $55 a share, even though the stock was trading at a higher price. This seemed like generosity to the point of folly, but there was a catch.
Saunders structured the stock sale on an installment plan, with a $25 down payment and three subsequent installments. He retained possession of the stock certificates until the final payment, preventing buyers from selling the shares and replenishing the floating supply. This unorthodox approach left even Livermore uncertain.
Eventually, Livermore bowed out of the Piggly Wiggly operation, uncomfortable with Saunders' tactics and the potential for a market crash. Undeterred, Saunders proceeded with his plan. On March 20th, 1923, he sprung the trap, calling for delivery of all his Piggly Wiggly stock. With almost every available share under his control, the short sellers found themselves squeezed.
The stock price soared, reaching $124 before the New York Stock Exchange intervened. Fearing a repeat of the Northern Pacific panic, the governing committee suspended trading in Piggly Wiggly and extended the short sellers' delivery deadline.
The extension of the deadline was catastrophic for Saunders' corner. Short sellers, with more time, were able to find shares from private investors in the "over-the-counter" market. Deprived of the opportunity to sell Piggly-Wiggly for $250, Saunders had to reduce to $100.
Saunders, deeply in debt and encumbered with a mountain of stock, was forced to resign as president of Piggly Wiggly Stores. He declared bankruptcy, but his entrepreneurial spirit remained unbroken. He went on to start new grocery chains, though without the same level of success. Saunders died in 1953, still working on the Kedusal grocery store. Despite failing in his attempt at cornering the stock market, Clarence Saunders remains an enduring figure in the history of Wall Street and American business.