Evolving Creative for Meta’s Andromeda and the Opportunity of Mobile Game Ads (Bonus Episode)

Cody and Connor unpack the real impact of Meta’s Andromeda update and what creative diversity means today, plus how to optimize for it in an algorithm-driven environment. They break down how short-form, personalized feeds have reshaped the playbook, why we’ve shifted from the editor era to the creator era, and what now constitutes a better ad in Meta’s eyes. Then they’re joined by Cathy Sun, VP of Ecommerce at AppLovin, to dive into the launch of AppLovin’s self-serve Axon ads platform. Cathy reveals how rewarded mobile gaming ads work, why long-form clickable inventory is driving incremental performance for ecommerce brands, and the creative tactics that win — from increasing ad volume and variation to leveraging interactive formats and scaling with repeatable creative workflows. She shares real stories of brands rapidly ramping spend and unlocking breakout ROAS on AppLovin, and why this channel has quickly become a powerful performance complement to Meta. Links from the show: https://axon.ai/inviteonly Use code KLOHWKP3YM Operators Masterclass https://9ops.co/channels Solitaire from the App Store https://apps.apple.com/us/app/solitaire-by-lime-games/id1446200301 If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 Chapters: 00:00:00 - Introduction 00:06:46 - The "Andromeda" Apocalypse 00:21:55 - Why We're in the "Creator Era" (Not the "Editor Era") 00:37:56 - How to Hire in the Creator Era 00:53:37 - Special Guest: What is AppLovin's Axon Platform? 01:07:39 - AppLovin Performance & Creative Best Practices Powered By Motion ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends Prescient AI.⁠ https://www.prescientai.com/operators Richpanel.⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Aftersell https://www.aftersell.com/operators Haus http://Haus.io/operators

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